Insights Partner - India
JOB SUMMARY
Location Chandigarh, Chandigarh, India
Category: Sales & Marketing
Job Id: 202309-121278
Sub Category: Marketing
Hiring Type: Full time
Job Level: Individual Contributor
Posted Date: 10-03-2023
Posting End: Date10-20-2023
Job Type: Regular / Permanent
The Position
Role Summary
Custodian of the overall insighting domain for his/her state cluster – overall accountable for gathering & upkeep of cluster-specific insights, working in tandem with cluster team members, as well as sharing them as needed within the insights chapter
How does the role serve the patients?
Ensure right cluster-specific insights are available for decision making (whether within the cluster, across clusters or at affiliate level), ensuring better impact and execution of strategies
Accountabilities
> Single point of contact for all research & insight generation efforts within the state cluster, including
• Primary / secondary research specific to brands, disease areas
• Competitive intelligence
• Patient journey mapping (if cluster-specific) and related research
• Customer (prescribers & non-prescribers) insights
• SoF-specific information pertinent to the respective cluster
> Represent the cluster in the Insights Chapter as an active participant
• Lead insight generation & collation activities from own cluster as required, given the chapter needs
• Distill key insights from own cluster from time to time, and share as relevant – fostering sharing of learnings across clusters
• Support chapter initiatives to build new solutions for the affiliate e.g. participate in sprints called by the chapter as & when needed
• Accountability for providing own cluster-related inputs to the Digital Nerve Center as when required
> Design & maintain up-to-date cluster-specific collateral for effective, data-driven decision-making. For example:
• Customer and patient personas to enable better messaging, call planning, engagement strategies, promotional initiatives, etc.
• Influence maps in the cluster for different ecosystems and accounts
• Customer belief-mapping estimates for various Roche products
• Primary & secondary sales data analytics for the cluster
> Design & maintain up-to-date cluster-specific collateral for effective, data-driven decision-making. For example:
• Customer and patient personas to enable better messaging, call planning, engagement strategies, promotional initiatives, etc.
• Influence maps in the cluster for different ecosystems and accounts
• Customer belief-mapping estimates for various Roche products
• Primary & secondary sales data analytics for the cluster
• Disease-specific insights from the state for existing & new portfolio projections
• State factbook including key demographics, epidemiological info pertinent to Roche products, SoF-wise data, patient funnels, etc.
• Lead various research projects aimed at fine tuning/informing hypotheses/approaches
• Enable formulation of effective cluster-level strategy in coordination with senior stakeholders within the cluster team, and support creation of annual business plans
• Aid customization of pricing and PAP solutions (where feasible) basis business case rationale
• Lead local market research needs for the state, including any for new launches
• Support design of innovative solutions based on customer / account / patient level insights
Internal Stakeholders
Cluster team members, Insighting chapter members, Procurement, Compliance, MAP Lead, Legal
External Stakeholders
Therapy Area Experts, Treating Physicians, Policymakers, Pharmacists, Patient Advocacy Groups, Other HCPs and HCOs, Market Research Agencies
Functional Competencies
● Strong analytical capability & strategic thinking
● Strong problem solving skills
● 3+ years of work experience in strategy consulting, or in a corporate strategy function
● Prior experience of handling consulting / complex research projects, preferably in healthcare / pharma
● Strong quantitative aptitude a must
● Good communication skills, fluency in English essential
● Knowledge of productivity tools
Mindset & Behaviour
● Patient & Customer Centric
● Pragmatic
● Experimenting & Risk taking
● Questioning & Challenging
● Networked & Collaborative
Eligibility Criteria
Qualification and Experience
● Educational Qualification - Must Meet: Post Graduate MBA with a good CGPA and / or a top-tier B-school
● Educational Qualification - Optional: Healthcare/pharma marketing/analytics
● Overall Work Exp: 3+ years of work experience in strategy consulting, or in a corporate strategy function
● Relevant Work Exp: Prior experience of handling consulting / complex research projects, preferably in healthcare / pharmaOpen to relocation
Technical / Functional
● Strong analytical capability & strategic thinking
● Strong problem solving skills
● Strong quantitative aptitude a must
● Good communication skills, fluency in English essential
● Knowledge of productivity tools
Who we are
At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.
Roche is an Equal Opportunity Employer.
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