Digital Brand Engagement Manager
JOB SUMMARY
Job ID: 384572BR
Date Posted: Oct 14, 2023
Location: Netherlands
Job Description
The role of digital brand engagement manager is to fully digitally support the customer engagement team to maximize impact in the field. Support, guide and measure potential digital initiatives for the right customer at the right time in the customer journey. Novartis has embraced a bold strategy to drive company-wide digital transformation.
MAJOR ACCOUNTABILITIES
• Develops brand strategy, promotional campaigns & tactical plans within marketing budgets
• Prepares content of Integrated Brand Teams and Launch Teams
• Runs market research programs & market insights for responsible brand and monitors / anticipates market development
• Responsible for execution, monitoring and analysis of the agreed tactical plans in order
to ensure the growth of the brand(s)
• Lead the cross-functional local/regional brand Team, incl. coordination of Integrated Product Strategy Plan, and monitoring the execution of objectives
• Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines
• Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of
the product to evaluate cost effectiveness and results.
• Identifies area market insights and opportunity via customer interactions
Diversity & Inclusion / EEO
We are committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.
Minimum Requirements
• Dutch & English (Fluently written and spoken)
• Innovative mindset; be inspiring, curious and unbossed
• Digital saavy
• Content creator
• Excellent writing skills
EXTRA JOB SUMMARY
Division: Innovative Medicines International & Chief Commercial Office
Business Unit: Region Europe IMI
Location: Netherlands
Site: Amsterdam
Company / Legal Entity: Novartis Pharma NL
Functional Area: Marketing
Job Type: Full Time
Employment Type: Regular
Shift Work: No
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