Product Marketing Manager, Instagram Business Opportunities - US
JOB SUMMARY
Location: New York, NY | San Francisco, CA
Company Category: Facebook
Job Title: Product Marketing Manager, Instagram Business Opportunities
Job Description
The ideal candidate will be skilled in understanding the needs of Advertisers across the spectrums of size and segment as well as Creators and influencing product roadmaps accordingly. You are analytical, and can effectively work with colleagues across the company to drive results. You will be experienced in building strategic plans from the ground up and managing go-to-market plans from end-to-end.
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You’ll leverage a strong multidisciplinary background, including strategy and analytical skills, and have some experience in strategic planning, go-to-market planning and execution, product management, product marketing, and/or digital advertising.
We are looking for a problem solver that thrives while confronting the ambiguous and making the complex feel simple. You should be flexible and comfortable working in a cross-functional capacity within a fast-paced environment.
Excellent communication skills are a must. At Instagram, we are focused on building a diverse and inclusive workplace. Our Product Marketing team is focused on amplifying diverse perspectives across our creator community, so we welcome you, your personal experience and different perspectives
Responsibilities
Product Marketing Manager, Instagram Business Opportunities Responsibilities
> Drive product strategy in partnership with product management, engineering, design, user research, and data science
> Represent the market and influence the product roadmap through market research, industry assessments, quantitative analysis, segmentation, and qualitative feedback from Creators and Businesses
> Lead and activate go-to-market plans, including coordinating and communicating the rollout of new products both internally and externally
> Collaborate closely with partner teams to build great product experiences that span org lines and address customer needs holistically
> Catch unanticipated issues that arise along the way and see them through to resolution
Qualifications
Minimum Qualifications
> 6+ years of experience in business strategy, management consulting, investment banking, business and operations, product management, product marketing, product strategy or other analytical roles
> Experience influencing strategic decisions through structured frameworks, data-driven analysis, and clear recommendations
> Communication experience including presenting to audiences of varying size and seniority
> Experience collaborating cross-functionally (including with Product and Engineering teams) and managing multiple stakeholders across functions and seniority
> Experience working with advertisers and/or content creators and developing strategies based on those insights as well as quantitative inputs
> Experience developing marketing strategies using both quantitative and qualitative insights
Preferred Qualifications
> MBA or other graduate degree in relevant field
> Experience working in media, media measurement, or digital advertising
> Understanding of the marketing funnel and knowledge of how to optimize it at each stage
Location
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.
People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.
$128,000/year to $181,000/year + bonus + equity + benefits
Individual pay is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base salary, Meta offers benefits. Learn more about benefits at Meta.
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