Channel Strategy Lead job in Adobe, US.

 Channel Strategy Lead - US

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Location: San Francisco, California, United States of America 

Category: Marketing and Strategy 

Job Id: R139758 

Posted Date: 10/06/2023


Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Challenge

As Channel Strategy Lead, you will lead the strategy definition and channel execution plans for the DMe Field Channel Ecosystem. Are you a channel leader, who can tackle evolving challenges and is comfortable operating at a strategic level? Do you have comfort being at the center of the definition and implementation of highly visible channel initiatives? Do you enjoy having ample opportunities to collaborate with teams across Adobe?

What You’ll Do

• Craft Adobe’s DMe Field partner strategy through a deep understanding of ecosystems leading to new models and data-driven recommendations.

• Lead channel and market analysis work and develop recommendations around strategic partner initiatives.

• Enable execution of partner strategies that deliver clearly defined objectives and key results.

• Build the strategies that guides the partner journeys, customer value and global coverage required for success.

• Persuasively communicate practical strategy recommendations at executive level and across regional leaders and their channel teams.

• Establish positive relationships with executive leadership teams throughout the channel.

• Performs quarterly business reviews with key strategic partners to ensure growth and performance targets are being met.

• Develop and be responsible for a robust operating model ensuring that the channel strategy is implemented and its encouraged impact is realized. Periodically report to Adobe's leadership on the status of the implementation bringing your insights and recommendations on how to continuously improve value creation through the channel.

• Establish a collaboration network across different Adobe teams being the connector that enables a well-oiled cross-functional channel strategy and execution.

What You Need To Succeed

• 10+ years of experience working with partners or technology partner strategy consulting.

• Cross-functional team influence, critical thinking skills

• Proven willingness to learn and solve new challenges.

• Ability to develop recommendations and synthesize insights through a data driven approach.

• Being a self-starter and comfortable operating in highly matrixed and ambiguous professional environments.

• Familiarity with and regular use of Adobe's products strongly preferred

Get to know the team:

With Adobe’s rich heritage in content creation tools, Adobe is uniquely positioned to deliver a coordinated workflow from content creation to monetization. Ultimately, designers, developers, marketers, advertisers, and publishers benefit from a streamlined workflow with analytics and optimization capabilities embedded into the creation tools, enabling the delivery of the right content to the right audience at the right time, regardless of the channel.

If you’re looking to make an impact, Adobe's the place! Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.


Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $137,300 -- $247,200 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.


Adobe aims to make accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email or call (408) 536-3015.

Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.


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